77ef Privacy Policy

1. Introduction

This Privacy Policy ("Policy") is published by 77ef ("77ef", "we", "us", "our") and applies to all personal data collected in connection with the operation of the 77ef website at 77ef.app and all associated products and services offered through that platform, including sports betting, live casino, slot games, crash games, and fishing games.

77ef is committed to protecting the privacy and personal data of all users ("Player", "User", "you") who access or register on the 77ef platform. This Policy describes the types of personal data we collect, how we use and protect that data, the circumstances under which we may disclose it, and the rights available to you in relation to your personal data.

By registering an account or using the 77ef platform, you acknowledge that you have read and understood this Policy. If you do not agree with the practices described herein, please discontinue use of the 77ef platform. This Policy should be read alongside our Terms & Conditions.

2. Personal Data We Collect

77ef collects personal data through a variety of means, including directly from you during registration and account operation, automatically through your use of the platform, and from third-party verification and payment service providers. The categories of personal data we may collect include:

• Identity Data: Full legal name, date of birth, copies of government-issued identification documents (such as a Pakistani CNIC or passport) provided during know-your-customer (KYC) verification.
• Contact Data: Pakistani mobile number, email address, and residential address.
• Financial Data: Payment method details, transaction amounts, deposit and withdrawal records, JazzCash or Easypaisa wallet identifiers, and bank account information where applicable.
• Account Data: Username, account preferences, login history, security settings, and responsible gaming tool selections.
• Transaction and Gaming Data: Records of all bets placed, games played, outcomes, promotional claims, and any communications made via the 77ef customer support channel.
• Technical Data: IP address, browser type, device type, operating system, session duration, pages visited, and referral source.
• Behavioural Data: Patterns of play derived from your gaming activity on the 77ef platform, used for responsible gaming monitoring and fraud detection purposes.

3. How We Use Your Personal Data

77ef processes personal data only for legitimate purposes directly connected with the provision of our services. Specifically, we use your data to:

• Create, manage, and maintain your 77ef account, including verifying your identity and age in compliance with our 18+ policy.
• Process deposits and withdrawals via JazzCash, Easypaisa, bank transfer, and other accepted payment methods, and to maintain accurate financial records.
• Provide access to sports betting markets, live casino games, slots, crash games, and other 77ef products.
• Comply with anti-money laundering (AML), counter-terrorism financing (CTF), and know-your-customer (KYC) obligations imposed by our gaming licence and applicable law.
• Detect, investigate, and prevent fraud, money laundering, multi-accounting, bonus abuse, and other prohibited activities as defined in our Terms & Conditions.
• Administer promotions, bonuses, and loyalty programmes and to communicate relevant offers to you based on your platform activity.
• Monitor responsible gaming indicators and, where warranted, apply protective measures such as deposit limits or temporary account restrictions in line with our Responsible Gaming policy.
• Respond to customer support enquiries, complaints, and feedback submitted through any 77ef communication channel.
• Improve the 77ef platform, game offering, and user experience through aggregated analytics.
• Send administrative communications about your account, including changes to these policies and security alerts.

4. Legal Basis for Processing

77ef processes personal data on the following legal grounds:

• Performance of a Contract: Processing is necessary to fulfil our obligations under the player agreement formed when you register a 77ef account and accept our Terms & Conditions.
• Legal Obligation: Certain processing activities — including KYC verification, AML record-keeping, and regulatory reporting — are mandated by the terms of our gaming licence and applicable legal frameworks.
• Legitimate Interests: We process certain data on the basis of legitimate business interests, including fraud prevention, security monitoring, and the improvement of the 77ef platform, where those interests do not override your fundamental rights.
• Consent: Where we send optional marketing communications or use non-essential cookies, we do so on the basis of your consent, which you may withdraw at any time.

5. Sharing Your Personal Data

77ef does not sell, rent, or trade your personal data to third parties for their marketing purposes. We may share your data with the following categories of recipients only to the extent necessary for the purposes described in this Policy:

• Payment Processors: JazzCash, Easypaisa, bank payment gateways, and card scheme operators require certain financial and identity data to process transactions associated with your 77ef account.
• Identity Verification Providers: Third-party KYC and age verification services used to confirm your identity and eligibility to use the 77ef platform.
• Gaming Platform Providers: Suppliers of casino games, sportsbook data feeds, and technology infrastructure that power the 77ef platform may receive technical session data necessary for game operation.
• Regulatory Authorities: Where required by our gaming licence conditions or by applicable law, 77ef will disclose personal data to regulatory bodies, law enforcement agencies, or financial intelligence units.
• Professional Advisers: Legal counsel, auditors, and other professional advisers bound by confidentiality obligations where necessary to protect 77ef's legal rights or fulfil compliance obligations.

All third-party processors engaged by 77ef are contractually required to process personal data only on our instructions and in compliance with applicable data protection standards.

6. Cookies and Tracking Technologies

77ef uses cookies and similar tracking technologies to operate and improve the platform. The categories of cookies used include:

• Strictly Necessary Cookies: Required for core platform functionality including session management, login authentication, and security. These cannot be disabled without impairing your ability to use the 77ef platform.
• Performance Cookies: Collect anonymised data on how players interact with the 77ef platform, enabling us to identify technical issues and improve the user experience.
• Functional Cookies: Remember your account preferences, language settings, and other personalisation choices to improve your experience on return visits.

You may manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the 77ef platform.

7. Data Retention

77ef retains personal data for as long as your account remains active and for such additional periods as are required to comply with legal and regulatory obligations. Specifically:

• Account and transaction records are retained for a minimum of five (5) years following account closure to satisfy anti-money laundering record-keeping requirements.
• KYC documentation is retained for the period required by the licensing jurisdiction's regulations, typically five (5) years from the last transaction.
• Technical and log data is retained for shorter periods consistent with operational security needs, typically twelve (12) months.

Once the applicable retention period has elapsed and no further legal basis for retention exists, 77ef will securely delete or anonymise your personal data.

8. Data Security

77ef implements a range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• TLS/SSL encryption for all data transmitted between your device and the 77ef platform.
• Encrypted storage of sensitive personal and financial data on secure, access-controlled servers.
• Role-based access controls ensuring that 77ef personnel can access personal data only to the extent required for their specific function.
• Two-factor authentication available on all 77ef player accounts.
• Regular security assessments and vulnerability testing of the 77ef platform.

While 77ef takes all reasonable measures to protect your data, no internet transmission or electronic storage system is entirely secure. We encourage you to use a strong, unique password for your 77ef account and to enable two-factor authentication.

9. Your Data Rights

Subject to applicable law and regulatory obligations, you have the following rights with respect to your personal data held by 77ef:

• Right of Access: You may request a copy of the personal data that 77ef holds about you.
• Right to Rectification: You may request correction of inaccurate or incomplete personal data associated with your 77ef account.
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to 77ef's legal retention obligations.
• Right to Restriction: You may request that 77ef restrict the processing of your personal data in certain circumstances, such as while the accuracy of the data is under dispute.
• Right to Object: You may object to processing of your personal data where such processing is based on legitimate interests, including profiling for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of these rights, please contact 77ef support via the live chat on the platform. We will respond to all valid requests within the timeframe required by applicable law, typically within thirty (30) days.

10. Children and Minors

The 77ef platform is strictly intended for adults aged 18 years and older. 77ef does not knowingly collect or process personal data from individuals under the age of 18. If we become aware that a minor has registered an account or provided personal data to 77ef, we will immediately close the account and delete all associated personal data. If you believe that a minor has accessed the 77ef platform, please contact our support team immediately.

11. Third-Party Links

The 77ef platform does not contain links to third-party websites or services for purposes other than those strictly necessary to operate the platform. This Policy applies exclusively to personal data collected and processed by 77ef. 77ef accepts no responsibility for the privacy practices of any third-party organisations or platforms.

12. Changes to This Privacy Policy

77ef reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, regulatory requirements, or platform functionality. Material changes will be communicated to registered players via their registered mobile number or a prominent notice on the 77ef platform prior to taking effect. The date of the most recent revision is displayed at the top of this page. Continued use of the 77ef platform following any amendment constitutes acceptance of the revised Policy.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data that 77ef holds about you, please contact our support team via the live chat feature available on the 77ef platform, or write to us at the email address listed in the footer of this page. 77ef is committed to resolving all privacy-related enquiries promptly and transparently.